1920s and 1930s: Zinfandel
There was a flurry of viticultural activity in the early 1920s when several families immigrated to the area to establish family vineyards and wineries. The Dusi family purchased a vineyard in 1924; these old head-pruned Zinfandel vines are now owned and cultivated by their son, Benito. The Martinelli, Busi, Vosti and Bianchi vineyards were also established around this time. Frank Pesenti also planted Zinfandel on his property in 1923, with the guidance of their neighbor Siot, although the Pesenti Winery was not bonded until 1934.
The Paso Robles wine region gained more notoriety when Ignace Paderewski, the famous Polish statesman and concert pianist, visited Paso Robles, became enchanted with the area, and purchased 2,000 acres. In the early 1920s, he planted Petite Sirah and Zinfandel on his Rancho San Ignacio vineyard in the Adelaida area. When Prohibition ended, Paderewski’s wine was made at York Mountain Winery. The wines produced from grapes grown on Rancho San Ignacio went on to become award-winners and Paso Robles’ reputation as a premier wine region grew.
Of any variety, Zinfandel had a strong influence on the early growth and development of the wine industry in Paso Robles. It remains a key wine varietal for several wineries, including, among others, Peachy Canyon Winery, Turley Wine Cellars, Tobin James Cellars, Norman Vineyards, Castoro Cellars and Nadeau Family Vintners.
1960s and 1970s: Cabernet Sauvignon, Large Plantings
The late 1960s and early 1970s saw a new generation of vineyard pioneers in the Paso Robles area, bringing university training and financial resources for large plantings. Dr. Stanley Hoffman, under the guidance of U.C. Davis and legendary enologist Andre Tchelistcheff, planted some of the region’s first Cabernet Sauvignon, Pinot Noir and Chardonnay on his 1,200-acre ranch next to the old Paderewski Ranch in the hills of Adelaida, about five miles west of town. His Hoffman Mountain Ranch Winery (a portion now owned by Adelaida Cellars) was the first large-scale modern facility in the area and one that created a stir in international wine circles in the 1970s with his Pinot Noir and Cabernet Sauvignon.
Cabernet Sauvignon remains the leading varietal for the Paso Robles appellation, accounting for 30 percent of the region’s planted wine grape acreage. Due to the intense varietal character of wine grapes grown in this diverse appellation, Paso Robles Cabernet Sauvignon wines consistently garner national and international acclaim, including, among others, J. Lohr Vineyards and Wines, Treana Winery, Adelaida Cellars, and Chateau Margene.
New wine grape growers also began to cultivate the first large plantings on the east side of the Salinas River. Bob Young planted the area’s first large scale commercial vineyard, now known as Rancho Dos Amigos on Shandon Heights. Herman Schwartz, managing partner for a group of investors, planted the 500-acre Rancho Tierra Rejada in 1973. From 1973 to 1977 Gary Eberle and Cliff Giacobine planted 700 acres, including the first modern commercial acreage of Syrah in the state, and established Estrella River Winery, the largest winery in the area (purchased in 1988 by Nestle/Beringer).
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